Featured · Web Design
Why your hero section is killing your conversion rate
Five patterns we keep ripping out — and the simpler thing we replace them with.
Mar 12, 2026 · 6 min
[ Journal ]
Featured · Web Design
Five patterns we keep ripping out — and the simpler thing we replace them with.
Mar 12, 2026 · 6 min
Web Design
Five patterns we keep ripping out — and the simpler thing we replace them with.
Mar 12, 2026 · 6 min
Video Production
Lighting, lens choice, and one weird trick involving a 70s station wagon.
Feb 28, 2026 · 8 min
AI
After two years of testing, here's the stack that earned its keep.
Feb 14, 2026 · 10 min
Branding
Six recent identity refreshes, dissected.
Jan 30, 2026 · 7 min
Marketing
And how it doubled our close rate.
Jan 18, 2026 · 4 min
Web Design
Borrowed from film. Applied to interfaces.
Jan 04, 2026 · 9 min